Don’t Underestimate God’s No Name Brands

Hi Everybody!

I know that this post sounds kind of weird but you’ll understand what I mean as you continue to read on. In Canada, we have a class of grocery store goods that are in seemingly plain-looking packaging with bold letters signifying the type of product they are, under the label of the “No Name” brand. In a society that loves brand names it seemed inconceivable that when the president of Loblaws supermarkets Dave Nicol introduced this brand, he had underestimated the success of the product line. The idea of the “No Name” brand was basically copied by the french market Carrefour who had already introduced a similar line of generic products called Produits libre  (french for “free products”). The reason why Dave Nicol implemented this generic goods brand line in the Loblaws market was in response to “a period of rising inflation rates and consumer complaints regarding the high price of food” (

Although Nichol made no guarantee that the product line would be continued beyond the initial launch, after two and a half weeks more than a million units had been sold. With suppliers trying to keep up with demand, and some products sold out, Nichol declared No Name a “runaway success”that exceeded his own expectations (source:

What am I driving at with this example?

God has a class of No Name branded people that are the answer to the worlds problems. Just like Dave Nichol’s No Name brands of goods that sold beyond suppliers expectation because of high demand as an answer to high inflation prices to brand named goods, these same class of No Name people will rise up to be of equal value and high demand as well in response to the world’s outcry for a solution to many of the world’s existing problems. The No Names are people you least expect being the solution.

A perfect biblical example of a No Name individual is little David, son of Jesse in the Old Testament of the Bible.

 1 Samuel 16:5-13 (NKJV)

David is anointed by Prophet Samuel via

And he said, “Peaceably; I have come to sacrifice to the Lord. Sanctify yourselves, and come with me to the sacrifice.” Then he consecrated Jesse and his sons, and invited them to the sacrifice.

So it was, when they came, that he looked at Eliab and said, “Surely the Lord’s anointed is before Him!”

But the Lord said to Samuel, “Do not look at his appearance or at his physical stature, because I have refused him. For the Lord does not see as man sees;[a] for man looks at the outward appearance, but the Lord looks at the heart.

So Jesse called Abinadab, and made him pass before Samuel. And he said, “Neither has the Lord chosen this one.” Then Jesse made Shammah pass by. And he said, “Neither has the Lord chosen this one.” 10 Thus Jesse made seven of his sons pass before Samuel. And Samuel said to Jesse, “The Lord has not chosen these.” 11 And Samuel said to Jesse, “Are all the young men here?” Then he said, “There remains yet the youngest, and there he is, keeping the sheep.”

And Samuel said to Jesse, “Send and bring him. For we will not sit down[b] till he comes here.” 12 So he sent and brought him in. Now he was ruddy, with bright eyes, and good-looking. And the Lord said, “Arise, anoint him; for this is the one!” 13 Then Samuel took the horn of oil and anointed him in the midst of his brothers; and the Spirit of the Lord came upon David from that day forward. So Samuel arose and went to Ramah.

David and Goliath Fight  1 Samuel 17

David had 7 brothers from his Father Jesse and Prophet Samuel couldn’t find a king amongst the known named branded brothers…because God had selected a No Name branded king who was to be the 8th son of Jesse hanging out with sheep in the pasture. It’s interesting to note that David’s brothers had to go through a process of consecration before they were presented before prophet Samuel and the sacrifice to determine who among them was the Lords appointed, and still none of them fit the bill to be chosen as king despite having been sanctified. When Prophet Samuel could see no king amongst the seven, he wanted to make sure that all the sons were present and asked Jesse to make sure that all of them were present because one of them indeed was King which was what confused Samuel when he found that none of the sons before him qualified as God’s appointed. However, there was one among the sons of Jesse, but little David was not among these sons because he was out in the field tending to his sheep. Jesse pointed this out to Prophet Samuel as if David was an after thought since he was treated as the youngest “black sheep” of the family. David’s brothers saw no worth in their brother David which is a sad mistake, because God saw his worth which was his heart.

It is important to note here that David’s brothers had all been through a process of sanctification as a processes of consecration before being presented before Prophet Samuel to determine who was to be God’s appointed king. David had not gone through that process  because he was tending the sheep at the time and yet the Spirit of the Lord had determined to Prophet Samuel that David was king. The reason why David didn’t even need to go through the same process of consecration like his seven brothers did was because David already lived a life of consecrationDid you catch that?….David already lived a life of consecration and that is why it was not difficult for Prophet Samuel to determine that He was God’s appointed one to become King of Israel. This No Name branded kid became the best choice leading brand over the people of Israel. Not even his Brand name brothers could beat the No Name branded David who happened to be the “black sheep” of the family.

What is my point? Do NOT underestimate the people that are around you in your daily affairs. You have no idea what leading brand they carry in their giftings. The moment we underestimate people is the moment God chooses to elevate them to leading brand positions just like Dave Nicol’s No Name Brand surpassed the leading brands in the same supermarket. Also, consider that it is best to live a life of consecration rather than continue living a life filled with compromise and then only wait for the very last minute to act consecrated and miss the mark when the time calls for divine favor to be poured on someones head. From my experience, I have come across many people in my day who I have perceived as been overlooked for positioning from among people who seemingly have a “name” to themselves and thrive on ‘titles’ rather than integrity, who at the same time treat people below them like as if they are beneath them… It is that same level of Saul-like arrogance that moves the favor they think they have onto the No Name Brands at God’s discretion.

Lately, God has shown me some No Name brands that have been exalted and are soon to be positioned in their rightful places. I’m very excited to see these people among the brand names…because God is about to do an amazing work with these No Names.  What I want to say is that, when you go about your daily affairs, treat people as if they were No Names…you have no idea who you maybe entertaining.  The moment people think they’re hot shots…is when they place themselves in a place where God will humble that arrogance. It is better to esteem another higher than yourself in order to maintain a Character of humility.

The best servant of the King of kings, is one who knows how to serve others in order to lead.

Philippians 2:2-4

fulfill my joy by being like-minded, having the same love, being of one accord, of one mind. 3 Let nothing be done through selfish ambition or conceit, but in lowliness of mind let each esteem others better than himself. Let each of you look out not only for his own interests, but also for the interests of others.

1 Thessalonians 5:12-14

Various Exhortations

12 And we urge you, brethren, to recognize those who labor among you, and are over you in the Lord and admonish you, 13 and to esteem them very highly in love for their work’s sake. Be at peace among yourselves.

14 Now we exhort you, brethren, warn those who are unruly, comfort the fainthearted, uphold the weak, be patient with all.

So today, repent of any area of arrogance that you may have displayed against some people out of ignorance. Decide to treat people with a higher level of respect and consider that it is not beneficial to you to entertain the puffed-up pride of individuals you relish flattery like ex-King Saul than it is to encourage a humble steward with a David-like character that is so easily overlooked within a crowed of witnesses because such people are NOT overlooked by God Himself.

How can you distinguish who is a No Name brand amongst the Brand names? Through this scripture which says:

1 Corinthians 1:27
But God has chosen the foolish things of the world to put to shame the wise, and God has chosen the weak things of the world to put to shame the things which are mighty;

Let the Davids rise up this year in the name of Jesus!

 I have a song here by Preashea Hillard that is called All For You. May this song minister to you today. God Bless you Everybody! Registered & Protected

12 thoughts on “Don’t Underestimate God’s No Name Brands

  1. Thnks for this truly unique post. Something very original as it started with how the world usually has a non prefernce for the “no brand” product but how God’s choice is different and very often he prefers the “no brand insignificants” especially for doing the things in His Kingdom. I loved the way you tied up the “Man looks on the outward appearance” verse with how “God chooses the foolish to the shame the wise” and a reminder that we should be careful of never underestimating anyone. For God specializes in using the ones noone would choose. Isnt that his magnifence? Truly enjoyed this post Sherline!


    • I agree with you Sparkylaurie! God is Magnificent in that he creates answers to many questions through people. Every person is an answer to a question. When we are born we have to find out what question we are answering to. That is how we label destiny. when we figure out the question, God shows us how we are the answer. Glad you enjoyed the post 😉
      I enjoy your visits Sparkylaurie 😀

      Have a blessed day Sparkylaurie.

      From a fellow No-name brand (pun intended)
      Sherline 😀


  2. I love it. As a writer i don’t expect to be famous or world-wide known. But God has used it enough already that it is worth everything. From a fellow.. No Name. Praise God we all don’t have to follow Him in the same way!


    • Hi Jo!
      I am blessed to find so many No names in the bloggosphere. There are so many brilliant minds I encounter here at Wpress. Jo let me encourage you and say that even if you don’t expect to be famous, it’s one thing to not underestimate the next man…but you shouldn’t even underestimate the God given talents in you either. God will exalt you in due season because you are the answer to someone elses need. God Bless you sister!

      From a fellow No-Name
      Sherline 😀


  3. The first phrase that came to my mind looking over this post was “Anonymous Saint”! How many more of these types of folks we could use in the world today!


  4. I know this if off topic but I’m looking into starting
    my own blog and wwas curious what all is required to get set up?

    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very internet smart so I’m not 100% certain. Any suggestions or advice would be greatly appreciated.
    Many thanks


    • WordPress is a free blog but if you want your own domain (i.e., there is a cost to it on WordPress according to the site design that you choose to host your blog. Most of them are between $60-120 for a full year. I hope this answers your question.



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